Fjällräven: Re-Kånken


No longer the preserve of straight-spined Swedes on the school run, Fjällräven’s Kånken backpack is now a beloved piece of carrying kit the world over. Which, given it’s popularity, is perhaps exactly why the environmentally-conscious brand has decided to re-invent this firm favourite in the form of the Re-Kånken. Due for arrival in August this dashing new addition to the Fjäll family has been produced using recycled plastic bottles and a SpinDye colouring technique both of which contribute to radically reduce each bag’s environmental footprint. What’s also great is that the whole backpack (save for it’s buttons and zips) has been created using one single material with the main fabric, lining and straps all made from the same yarn, making a Re-Kånken miles easier to recycle in the future. Putting my own impressive recycling credentials to one side for a minute (OK OK I worked with Huw Fearnley-Whittingstall on his waste show) it’s the amazing natural colours that really sells these bags to me, resembling a rainbow of recycled of Rothkos in backpack form. Absolutely fjäll-tastic!










Leave a Reply