Forget about pyromaniacal cats and lonely men on the moon, Fred Perry and Vicky McClure are at the top of the Chrimbo campaign tree this year. They’ve created a short film voiced by Vicky all about ‘annual traditions’ and are also asking customers to take part by documenting their own Christmas rituals with the hash tag #AnnualTraditions. For me Christmas is dominated by a mild yet ever present hangover combined with damaged digits from putting together various complicated toys underscored by a nagging doubt that I’m missing the one decent thing that’s on TV this year. Merry Christmas everyone!
fredperry.com
