Celebrating their appreciation of classic American sportswear as observed from a uniquely British point of view, Good Measure hit their local athletics stadium and Moss Side boxing gym to shoot their AW18 lookbook. Shot by our mate Jake Millers their latest collection of heavyweight sweats and tees have all been made in the UK in super limited runs from loop backed ‘reverse weave’ cotton in various topical tones such as spice, vimto and virgil which is ‘off white’ geddit? It’s all marvellous in a very Mancunian way, so go and get yourself some Good Measure goodness here.
