Here’s some interesting factoids to ease you into this shivery yet sunny Monday morning via our top mates over at Grants 1856. It features pretty much everything you’ll ever need to know about Saucony with added witty asides in brackets courtesy of head honcho Paul Grant for added LOLs.
- The brand was founded in the 19th century, in 1898. Saucony is 118 years old- (My Family has been in retail a little longer)
- The brand’s name comes from Saucony Creek in Pennsylvania, and means “Mouth of creek or river.” Saucony was founded by four men in Kutztown, Penn. The brand’s name and heritage goes back to the region where it was initiated.– (but what was their names, answers on a post card.)
- Saucony first started by making children’s shoes. When it was first founded, Saucony didn’t make men’s and women’s sneakers. It specialized in shoes for children. Luckily, the brand broadened its horizons and began to offer shoes for the whole family.- (Savvy Business men kids grow out of shoes)
- In 1910, the brand was producing roughly 800 shoes per day. Saucony had its production down pat. Early in the 20th century, it was already churning out close to a 1,000 pairs of sneakers a day. You’ve got to work hard if you want to stay around in the footwear industry.- (You can’t just walk away in the shoe industry)
- Hyde Industries purchased Saucony in 1968. Hyde produced its own sneakers and was home to Spot Bilt, and brought Saucony on board. This built the platform for Saucony to take off as a recognizable brand.- (platform shoes)
- In the ’60s, Hyde, the brand who purchased Saucony, made footwear for NASA and its early astronauts. It didn’t say Saucony, but Hyde, the parent company of the brand, produced footwear for the first astronauts to walk in space. Talk about fly- (spaceman I always wanted you to go in to spaceman)
- The brand was virtually unknown until 1977 when the running media picked up on Saucony. Although it has been around for almost 80 years, Saucony didn’t make waves as a running powerhouse until 1977, when it caught the attention of the running media and started to win awards for its quality performance.- (running media,,, I pictured vests, short shorts, old school runners and actual film camera’s)
- The Trainer 80 was the first slip-lasted running shoe. It didn’t have a piece of cardboard to add stability to the upper and gave a more natural feel. A lot of running sneakers used to be made with a chunk of cardboard inbetween the upper and midsole. It’s what kept the sneaker from getting destroyed. But Saucony introduced a sneaker that didn’t have this process. It’s called a “slip-lasted” shoe, and gives a better, softer feel to the sneaker.- ( it hasn’t slipped away and that slip has lasted even to this day.)
- Saucony’s Grid Technology was the first running midsole that offered both stability and cushioning. Stability shoes are built for those who need their foot to stop pronating during a run, but they often are bricks and uncomfortable. Saucony fixed this problem by the introduction of its Grid Technology which kept a stable during a run, but also added a soft return. -(they based the film Tron soley on this shoe, B.S.)
- Saucony made the first technical walking shoe in 1987, and focused on the difference between walkers and runners. a walker has different needs than a runner, and the biomechanics process isn’t the same. Saucony’s walking shoe, the Instep, focused on giving walkers a sneaker that had the same innovation as its faster-moving counterparts.- (because walking is slower than running!)
- In 1989, Saucony introduced the idea of running sneaker that could be combined with a crosstrainer. Crosstrainers are bulky sneakers that are meant for athletic purposes, but you wouldn’t really want to run in. Saucony introduced the concept of making a crosstrainer that centered around a running sneaker with its Crossport. It was a running sneaker, but had enough support for activities that needed more than a lightweight shoe.- (being the fitness Guru that I am I have no idea what a cross trainer is other than that machine in the gym)
- The Saucony Flight was the first sneaker to have an EVA dual density midsole, or what is known as a medial post. In order to stop pronation, a sneaker needs to have some rigidity to the instep. This is done by having a midsole that’s both firm and soft. With Saucony’s focus on running, the brand was once again an innovator for athletes who needed more than other brands were offering.- (I know this too well old sporting injury from playing squash my foot is well pronation(poor english))
- Saucony makes vegan shoes, which include no glue or animal-sourced materials. Believe it or not, not all running sneakers need to be made out of products derived from animals. Saucony has been making vegan sneakers, including the glue that keeps the sneakers in one piece. This was most recently displayed by a collaboration with Los Angeles-based boutique BAIT.- (Vegan’s out there will be pleased about this)
- The correct pronunciation of Saucony is “Sock-a-knee.”- (say that in a angry Scottish accent)
- Until 1994, Saucony’s sneakers were Made in USA. New Balance still holds the reign as the only
major athletic brand who still produces shoes in America, but Saucony also produced its sneakers domestically. In 1994, the brand was forced to stop labeling their sneakers “Made in USA,” however. But if you come up on O.G. gems, you can find “Made in Maine” stickers on deadstock pairs.-(eh?)
- 1998 saw Hyde officially change its name into Saucony. 30 years after acquiring Saucony, Hyde officially changed its name into Saucony, proving that the brand would have staying power and could stand on its own, not as a subsidiary brand.- (got rid of it and give it a good hyding)
- Saucony is known for its throwback sneaker – the Jazz, but it’s also the brand’s best-selling sneaker of all time. These days, you’re likely to see sneakerheads in a pair of Shadow Originals or Shadow 6000s, but the Jazz is the sneaker that Saucony is known for, and has been featured in early collaborations with sneaker boutique atmos. It’s also moved the most units, even as the brand switches up materials and offers new renditions.-(These Shadows are the best yet, without a shadow of doubt)
- The Hangtime has given Saucony cred in the O.G. basketball s
neaker game, but it was originally a Spot-Bilt sneaker. The Hangtime has become something of a cult classic. But it’s not exactly a Saucony sneaker. It was first produced by Spot-Bilt, Saucony’s sister company, in the late-’80s. But was re-introduced under the Saucony brand. – (NBA Jam on the SNES was the Best) - Bodega has done 10 different collaborations with Saucony, and the earliest was in 2008. Saucony collaborations have become one of the latest trends for boutiques that want to produce something that’ll be appreciated outside hyped sneaker releases. But the champ of those collars is Boston’s Bodega. Saucony has moved to Massachusetts, and the two brands have worked together 10 times, with the first collab coming on three pairs of Courageous TRs. – (These are SpecialThe brand is now owned by Wolverine, a premium bootmaker.
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In 2012, Saucony was purchased by Wolverine, a brand with an equally-impressive heritage, and is also home to Keds, Sperry Top-Sider, Sebago, CAT and Hush Puppies. –(Q: What did the wolf say when someone stepped on his foot? A: Aoooowwwwww!)
grants1856.co.uk/saucony
