What’s this? Our favourite Swedish outdoor brand have been cheating on us??? That’s not very Scandinavian, is it? Well, actually it is because in order to go carbon neutral they’ve had to do some offsetting whilst they embark on their journey to reduce their carbon emissions by 50% over the next 10 years before reaching net zero by 2030.
So they’re just being transparent whilst ploughing a significant amount of their profits into supporting reforestation, biodiversity, and supporting jobs in local communities, definitely not cheating, Find out more about Haglöfs going Climate Neutral here.