Swedish outdoor pioneers Haglöfs pay tribute to their mountain heritage with the release of this IC3 project designed in conjunction with Nigel Cabourn and Piers Thomas.
Any brand with 107 years of history under its belt has the right to look admiringly back into its past products for inspiration. As if to lend additional weight to this process, Haglöfs enlisted the design duo to help them combine their rich heritage with performance-focused design. Through this, the Haglöfs IC3 project was born.
Taking iconic outerwear from yesterday and updating it for tomorrow is the order of the day here. Cabourn’s the master for this process and his expertise on the project has proved to be invaluable, perhaps best embodied in a reworking of the original Everest Parka. While performance technology continues to evolve, in some notable cases, the accepted standard remains hard to beat, so this capsule range uses the best solution for each task, whether it be Goretex and Polartec for cutting edge performance or down for the task of keeping the wearer warm.
“To have these two individuals work on this collection with us with all their inputs was extremely valuable for us in our process of understanding where we have come from, where we are now, and where we are going,” says Paul Cosgrove, Global Product Director at Haglöfs.
In addition to pure focus on the garments themselves, the Swedish town of Åre provided inspiration in the design process. This active municipality in the Jämtland region of central Sweden is known for its skiing in winter, while summertime provides excellent hiking and mountain biking opportunities. Yet although energetic feats of human endeavour bring focus to the range, the garments are designed for a more relaxed setting in everyday life. In many ways they embody the very best of outdoor clothing design and display the role Haglöfs have played in this story.
“What makes this collection so special I feel is that we have been able to take 70 year old ideas but interpret them into a new and contemporary collection,” says Nigel Cabourn.
Scroll through for a closer look at this excellent array of outerwear, all available at haglofs.com now.