Hard to be believe that we’re still in February and yet we’ve already had some serious contenders for collaboration of the year so far but for my money this Haglöfs X Très Bien hook up has just swerved directly into pole position (or should that be Swede position?). Legendary Swedish performance brand Haglöfs invited the Malmo based brand and retailer Très Bien to take a look at their archive and revive some pieces as seen through their own unique lens. The result is a six piece capsule that incorporates the iconic Helium Jacket and ShoSho Backpack in a custom print inspired by the Swedish region Dalarna where Haglöfs was founded. With both products available in their respective original colours alongside the fleece midlayer Epic Jacket also in two different colourways.
Hannes Hogeman, Creative Director at Très Bien: “As a kid growing up in Sweden, I always looked at Haglöfs for shell jackets and backpacks. The Helium Jacket was my favourite with its colour blocking and spacious pockets.” Robert Olsson, Senior Designer at Haglöfs: “Haglöfs is a progressive outdoor performance brand, having a different approach to our products than a fashion brand. For us it’s performance and function first. To team up with Très Bien and add their design language to our products gave our iconic pieces a totally new look.” The Haglöfs x Très Bien collection will be launched this Friday (01.03.19) and will be available at Très Bien, Haglöfs own stores and online, as well as through selected retailers.
