Not content with telling you about a seedy-looking sleepover, we thought it right and proper (lol, proper) to bring you news of Hoodlab’s attempt at piggybacking football culture. Sounds like I meant it in a bad way, I don’t. I went to Copenhagen last week at the invitation of the aforementioned Hummel and I’m sure they’d be into all this stuff. It’s a brand which resonates when we talk about football kits so it’s no surprise Hoodlab are on the money with this one.
See more here.