Arriving this Friday are two new additions to the Kånken family as Fjällräven have commissioned some Swedish artists to create two unique patterns for the iconic backpack. Designers Cecilia Heikkilä and Erik Olovsson made prints that represent their own personal connections to nature combined with a touch of Kånken playfulness.
“Kånken was always around when I was growing up and it’s deeply rooted in my childhood. So it’s been an honour and interesting challenge to work on this project,” says Erik. “I have many memories hiking in the mountains with my family when I was a kid. To experience the shifting landscape and the ever-changing weather that created new sceneries in front of us was something grand and meaningful to me. My Kånken Art is an abstract way of describing the layers of nature connected to my own memories of the mountains.”
On top of this exciting news Fjällräven are also expanding their support of good causes with the launch of the Arctic Fox Initiative, a collaboration between Fjällräven and its customers. Whereby a percentage of the proceeds from sales of Kånken Art are donated in support of work that sets out to protect the environment and/or inspire more people to spend time in nature. More of which you can find out about here.