Nigo’s debut collection moves from the tiger to the Boke Flower.
In late 2021, we wondered whether it was possible for Nigo to resurrect Kenzo, and considered how difficult it is for a brand to become more than the people who’re wearing it. In essence, Kenzo found itself worn primarily by a type of new-money-no-taste crew, and that’s pretty far away from the brand’s original intentions.
Nigo explained on Instagram that he: “was born in the year that Takada Kenzo san opened his first store in Paris. We both graduated from the same fashion school in Tokyo. In 1993, the year that Kenzo joined the LVMH Group, I started my career in fashion. Kenzo san’s approach to creating originality was through his understanding of many different cultures. It is also the essence of my own philosophy of creativity.”
Now, many of Nigo’s first items are available, and there’s a distinct move away from the tiger to the flower. This was true at his debut show, with flowers taking more abstract positions, and in the ready-to-ware ranges, where the Boke Flower works as a brazen logo, borrowing gusto from Nigo’s BAPE and streetwear experience.
Head to John Anthony for a full range of the Kenzo Boke Flower collection.