The story of the Lacoste brand is well-documented. Tennis pros, nicknames, polo shirts that aren’t really for polo, the usual. One thing that Lacoste has always managed to do is appeal internationally while still firmly fixed in its French roots.
As they continue to remind people of those origins, they’ve released this gorgeous Made in France range, which our mutual Italian friends at Fresh have available. Their native Turin was once a centre for the automotive industry and they’ve been quick to acknowledge this with this shoot on location at the disused factories of the area.
Anyway, the product itself is bang on for those summer nights. The familiar crocodile once again features front and centre, and is accompanied by the Made in France mark of authenticity. What’s not to love?