At Proper, we try and stay as up-to-date with grassroots brands as much as possible, otherwise, we’re at risk of sounding really old, or part of the establishment…
JJJJound and DESCENTE have unveiled the first chapter of their Winter 2024 collaboration, a finely tuned drop that marries cutting-edge performance with quiet, refined minimalism—perfectly suited for your…
Even we, the mighty Proper Magazine, aren’t resistant to festivities. You might’ve been led to believe that we’re a gaggle of grinches, that hiss when we hear Chrimbo…
Our love for KEEN’s Jasper Zionic has been pretty well documented, I mean we did an activation event for the launch of them just the other month (you…
We’re through the looking glass aren’t we? The zeitgeist. The world has changed and those of us who have been around a little longer than most are clinging…
Our Berlin-based pals at AKOG have just been in touch to tell us all about their end of year drop, just in time for what Americans/the English-speaking world…
The month of pure, unadulterated shopping madness has arrived. To reflect this, we’ve put together one of the biggest Proper Picks in the history of the series -…
SEVMID (ID) and Nivelcrack (KR) have just dropped their latest collaborative collection, blending the best of Korean and Indonesian street culture. Taking inspiration from Shin Tae-yong, the legendary…
A good way of staying up to date with all the nice things going on in the outdoor lifestyle clothing world, is to keep a close eye on…
We’re slowly sleepwalking into the season of complete shopping-induced mayhem. It can be a challenging task trying to navigate the bustling virtual and in-person retail spaces filled with…
Two of the best things in the world – food and trainers. It sounds like a laddy cliché thing to say, but it’s true, in a world that…
A few different things come with the territory of writing for Proper Mag, and one of these is scrolling through endless insulated jackets from nice menswear retailers, making…