Napapijri SS19 ‘Future Positive’

Titled ‘Future Positive’ and shot on the urban playgrounds of Los Angeles the latest campaign from Napapijri is all about a multidimensional mix of different inspirations, aesthetics and tribes.Using A diverse mood board with everything from Moroccan tapestries,classic workwear and 1980s Miami playing a part the collection seeks to reflect the myriad realities that today’s generation experience. As the Napapijri Tribe unites and goals merge, opportunities for self-empowerment, mind-awakening and spiritual growth are what “future positive” seeks to embody. It’s all very impressive as I’m sure you’ll agree once you’ve watched the film.

Shop the Napapijri SS19 collection here.


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