Hot on the heels of the recent successful release of two New Balance x Salehe Bembury 2002R colourways, the duo is teaming up again to launch the 574 YURT and, for the first time ever, New Balance x Salehe Bembury accompanying apparel.
The now-iconic closet staple 574 is an original trail running model from the 80s and the upper of the 574 YURT uses that silhouette as its inspiration, along with elements from the Test Run 3.0, 990v3, and archived 755. This new model continues the tradition of open mesh that has become a signature of the Salehe Bembury x New Balance relationship. Perhaps most interesting though is a footwear first, the addition of a fully functioning whistle on the heel tab of the shoe. Practically, it’s a dubious development, but conceptually it highlights the need for safety when out on the trail. A whistle is a necessity and if you find yourself without one, I guess taking off your shoe and giving it a good old blow isn’t that weird.
“You already need many different tools when venturing outdoors,” said Salehe. “The 574 YURT was created so that you don’t have to worry about remembering every item, because we’ve merged two into one with a whistle on the sneaker. Weaving this theme into the campaign video makes me excited to see how my audience takes this campaign at face value while introducing the 574 YURT and apparel.”
The clothing release could easily have been a load of basic printed t-shirts, but it’s just as strong as the footwear, with a t-shirt, hoodie, pants, and cap all present. As an extension of the collection, the campaign video takes viewers through several different outdoor environments alongside actors Jesse Williams and Algee Smith.
Available now at New Balance.
