On Running is having a bit of a moment right now. The brand was founded in 2010 by Olivier Bernhard – a champion Ironman – and since then, has done battle with running staples like Nike, Adidas and Asics to gain a considerable share of the running industry. The brand sponsors its own Swiss Olympic team, alongside Roger Federer, who is also a shareholder after leaving his Nike sponsorship in 2018 for a co-ownernship with On.
The brand’s famous cushioning technology, CloudTec, is universally adored in athletic circles. Running, tennis and… fashion. It’s the same old athleisure story. Items are designed with active intentions and are slowly integrated into the fashion world for their comfort and ease.
Parasol, your one-stop-shop for lifestyle, home and travel needs, has an entire library of On’s classic models.