As part of their SS18 campaign Palladium have enlisted the help of model of the moment Jazzelle Zanaughtti, rapper Octavian and DJ Arthur Bray who have hit the streets of New York, London and Hong Kong to launch #DareTheUnknown. In each of these cities they’ve approached strangers and dared them to leave their comfort zones and do something daringly different. From shaving heads, unexpectedly getting off with people and having tattoos they’ve invited them all to ‘dare the unknown’. The idea behind the film being to showcase Palladium’s manifesto of urban exploration by creative spirits from diverse backgrounds who are keen to push boundaries and challenge themselves.
Find our more about #DareTheUnknown here.