It’s a strange old time to be a clothing brand with a conscience.
On one hand, you’ve got to sell a certain amount of new stuff to ensure you’re still around as a business, on the other hand you almost want people to not buy new things.
It’s from this paradox that Asket was born. Their quest for people to consume less informs the type of clothing they make. Natural, sustainable materials are used where possible and the seasonality of fashion is less of a concern. They instead go for good quality basics that’ll last you a long time.
Quite a few brands are facing up to this challenge in the right way these days, and in Asket there’s another candidate for those of you who don’t want to be swayed too much by trends.
Check them out here.
Investigate further here.