We’re no strangers to the odd slogan, pun or general wordplay here at Proper. But the beauty in a brand like Patagonia is they make everything they do look so effortless. Whether it’s the causes they get behind, the clothing they make… They’re just the best brand at most things.
One of those things is t-shirts. Having taken over the world briefly via their P-6 t-shirt a couple of years back, they’ve somewhat refined their offering, keen not to stand on ceremony and cash in. They stripped back distribution after that spell and went back to the drawing board with some new designs. This season’s are as strong as ever, each drawing attention to the environment and its value to us.
You can grab them at Wellgosh now.