Back for another season and dropping this Friday, adidas Spezial AW20 delivers another high quality batch of terrace inspired apparel for twenty first century tastes. The four pocket…
Not content with making some of the world’s finest outerwear, the wonderful people at Woolrich are also keen to help make a positive difference to the world. Which…
As a big fan of iconic Italian outerwear and the motion pictures Kingsman, Eddie the Eagle and Rocketman it’s good to see that Napapijri have chosen the multi-talented…
https://vimeo.com/455450200 Beautiful brutalist architecture meets the birds and bees whilst soundtracked by a mesmerising, modern poet James Massiah wearing the holy grail in jacket form, is one hell…
This season Russell Athletic are celebrating 100 years since their invention of the crewneck via the release of their debut in-line collection ‘RAX’. Blending sportswear heritage with modernised…
They’ve done it again, haven’t they? Those dons of Danish design have delivered another highly desirable collection of Gore-Tex gear. In keeping with their affinity to the Nordic…
Those dead good Dutch designers at Pop Trading Company are treating us to another astounding drop of AW20 awesomeness. Filled with their signature clean and colourful designs it’s…
Though founded in 2015 HALO is a relatively new brand to pop up on Proper’s radar. Channelling all aspects of military apparel from combat and training to off-duty…
https://www.youtube.com/watch?v=gnaNnpFjJWU It’s always great when two of our favourite brands combine forces and make something truly spectacular together, which is exactly what’s happened this season with Barbour and…
Once more we find some experts in their field adopting our ‘large logo’ approach to greatness this time around it’s the legendary TNF and the mystical Brain Dead…
Not only does Guido Biondi own one of the coolest names that we’ve ever come across, he also happens to be the CEO of tremendous Tuscan menswear brand…
If Elon Musk and his aerospace company Space X has anything to do with it, space tourism could become viable sooner than you may think. And if we’re…
Designed for the ultimate adventure during hot and humid weather, Nike ACG are about to unleash their Mt. Fuji collection for AW20 that pays tribute to the terrain…
How calming is the garment dyed ‘Avio’ blue on this Stone Island stunner of a sweatshirt? Just like a cloudless Summer sky or a mellow mediterranean sea it…
Designed and developed prior to the pandemic Universal Works AW20 arrives in what they themselves describe as ‘a world newly shaped by a more thoughtful, introspective and perhaps…
As the British ‘Summer’ climate continues to stutter along to it’s disappointing conclusion at least the arrival of the new seasonal collections are bringing some much needed sunshine…
A firm favourite in the Proper office Pop Trading Company deliver another embarrassment of riches for AW20 with a lookbook that has instantly got us all saying ‘look…
How incredible is that Gore-Tex down jacket? Yes that’s right, well incredible. Nanamica have just unveiled a taste of things to come next season with this ‘shore footed’…
Last week in Paris saw the reveal of an AW20 collaboration with Italian Alpine brand Colmar’s innovative Advanced Garment Exploration (A.G.E.) project with the esteemed Japanese label White…
HH-118389225-202 is Helly Hansen’s code name for archive and also the name of their AW20 collection, which itself is inspired by their ‘E-352 Offshore Survival Suit’ from the…