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YKRA

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I’ve only just discovered that YKRA should be pronounced eek-rah in it’s home town of Budapest, rather than why-kay-are-eh, which is how I’ve been pronouncing it even though that…

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We’re just back from the amazing SEEK trade-show in Berlin and having covered six miles (according to our pedometer) of menswear, without a doubt one of the best things…

Features

“YKRA was born out of our love for the colourful subcultures of the sixties and seventies, and the ruggedness and durability of mountaineering equipment. We designed our products in…