There are only really a few brands knocking about atm who you can say have it sorted. Some are really, really great at a certain thing, others aren’t all that good at anything at all. But in the case of The North Face, you’ve got the top tier, one of those brands that can be all things to all people without ever letting any of them down.
Their Black Label collection has been on the radar for a while now, and in Manifesto, you’ve got a retailer who knows how to buy an edited mix that keeps things interesting.
This being The North Face Black Label, there’s no faffing about trying to squeeze more margin out of people for what is everyday, affordable gear. Tees at £30 when they could easily be £40 or more is a good place to start.
Take a closer look at Manifesto anyway.