‘The Summer of Memories’ by Au Jour Le Jour for Colmar

Heritage outdoor brand Colmar Originals have re-connected with design house Au Jour Le Jour for SS18 for another playful collection that resembles the wardrobe from a yet to be made Wes Anderson film. An enigmatic epic set in early 80s Italy and featuring a young paninaro escaping Milan to head off to the seaside on a well dressed quest for love, exceptional sea-food and ‘Summer Memories’.  Speaking of which the SS18 collab features plenty of sea-life motifs with crabs, jellyfish, sea turtles and goldfish popping up on lots of ace primary coloured tees, sweats, shorts, tracksuits and jackets. And just like Mr Anderson’s back catalogue this collection is an incredible body of work with a dream like quality to it. I’m giving it 5 stars and an outerwear Oscar.


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