Introducing… Hypnotic Yellow

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I know that Hypnotic Yellow might sound like Donald trump’s favourite Gentleman’s Club but it’s actually the name of a great new Portuguese Footwear brand. They know a thing or two about making suave sneakers over there and these superb low top sneakers from their Phoenician collection are a fine mix of understated style and luxury materials. They look like the resulting love-child of a midnight dalliance between a pair of adidas Cote and some Native Craftworks don’t they? Exactly the type of shoe that were it not for the far reaching tentacles of the internet we’d still be relying on various groups of ‘rum custards’ to nip over to Europe and ‘source’ for us. So avoid becoming embroiled with international trainer thieves and get yourself a pair from Wrong Weather here.

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