We’ve long advocated the work of New York brand Druthers. We even collab’d with them via our own Hikerdelic, one some gorgeous socks and hats. And in case…
Gramicci’s name may not be the first you think of when you’re searching for that all-important trans-seasonal hooded garment, but they should be further up your list than…
Following their link up last year, C.P. Company and Palace have come together again, just in time to serve up a festive feast. Palace continue to work with…
Inspired by Helly Hansen’s vast history of creating performance-driven & professional grade gear, HH-118389225 code name “ARCHIVE” embodies this rich past brought to life in modern premium capsule…
You run a brand creating beautifully designed running garms, do you run? and if so let’s start things off with what’s your favourite place to run? I started…
The final instalment of our monthly product round-up sees inclusions from all the familiar faces, plus a few surprises, too. For some reason, we’ve been drawn to reds…
Celebrated U.S footwear institution Sebago has again combined with long-established menswear retailer Drake’s for another drop of shoes that would almost certainly enhance your life. Inspired by the…
If you’re anything like us, you’ll be looking forward to a couple of weeks sitting down doing very little, this festivus. Get the heating on, lay down on…
We’re on the cusp of everyone talking about how cold it is, which is usually pretty boring, but given the opportunity it presents to don the big jackets,…
From our 2nd floor command centre in the world’s first industrial suburb, a variety of exciting plans are laid out. While our core commitment is to write about…
With our mobile devices alive with notifications warning of an impending snowstorm, we here at Proper HQ are scouring the web for Black Friday/Cyber Monday bargains that’ll help…
Can you remind us how it all started for Druthers? I started Druthers with a group of friends. At the time I was doing a lot of design…
The warm embrace of synthetic fur is one many of us are receptive to when winter hits. Words like ‘snug’ and ‘cosy’ are pretty apt for fleece, whether…
Kavu are slept on a little more than we believe they should be. A brand with authenticity and intrigue, Kavu began when Bill Barr decided to create a…
Founded by Massimo Osti after his departure from Stone Island and C.P. Company, ST95 was initially a short-lived project.Alongside other labours of love such as Left Hand and…
There’s a school of thought that suggests we male men choose our clothing through a very low key form of cosplay. Whether it’s military-minded smocks or more niche…
No news bulletin of late has been complete without reference to a strangely named Storm. It’s that time of year isn’t it? Those of us well-versed in the…
A celebration of nostalgia, tradition, and heritage, Les Deux’s Pre-Spring ‘24 collection, Memory Lane Revisited, includes an expressive range of rich winterwear with a focus on tactility, comfort,…
Few brands can claim to own a particular style. Aside from examples like the Baracuta Harrington (aka G9) and the Gloverall Duffle coat, particular styles are hard to…
We’re in that spell of the year when the festive advertising kicks in, and even if we’re not avid watchers of televisions anymore, YouTube and Insta will take…
Find us a more autumnal ‘fit than this. We’ll wait. Having broken the internet, at least in the houses of lads who like nice coats with their recent…