Longstanding gear platform Techunter have come together with the genius of Gozzilah to showcase Moncler’s Grenoble line for this season. Taking a maximalist approach to the outdoors, this…
It’s a soulful and vibrant scene that greets us via Gramicci for SS24. Using the brand’s Californian countercultural roots as its essence, the SS24 turns the cosmopolitan and…
If there is one UK brand that can stand solidly apart from the others when it comes to outerwear, it’s got to be Barbour. Like many of the…
This year marks the 15th anniversary for Nottingham based label Universal Works, a brand that feels like it has been around for a lot longer – and we…
Saw a fella wearing a puffer jacket and shorts last night and it really made me question life. Was he hot or cold? To be fair to him…
It’s a curious thing, fashion. We start the spring in January and the autumn in July. Never let it be said that creative types are contrary. That being…
Inspired by outdoor workwear for their latest Spring/Summer season, Denmark’s Anerkjendt introduces patterns and prints inspired by Marrakech. Featuring Kimono/Noragi styling with workwear pockets and matching fatigue pants,…
Celebrating its half-century in 2024, Marmot has just paired up with Toronto’s Better Gift Shop. Marmot Better Plasma Parka A serious outdoor brand in Marmot has teamed up with…
Most outdoor brands talk of the influence of nature, and while that’s always relevant, it’s often pretty subtle. That can be said of the latest offering from Carrier…
Practical workwear-inspired pieces, light layers with a retro twist and simple street styles all inspired by a road trip along Route 66, complete the Les Deux collection for…
One of the most talked about brands over recent seasons and one we have followed closely is New-Delhi based KARDO. Eye-catching, quality apparel made in India, utilising the…
We’re back again with our monthly round-up of things that simply caught our eye. If you work for a brand or agency and you fancy seeing your stuff…
Everyone knows hiking got a pretty hefty boost in popularity during the pandemic. This in turn led to an increased appreciation not just for gear that works, but…
ST95 Hooded PufferBoasting all the intricate design detail you’d expect from a brand Osti founded, this hooded puffer also benefits from a modern appreciation for sustainability. The shell,…
As you may have already seen, at Proper we are big fans of the one-size fits all model introduced by South Korean label KAPPY DESIGN. Based in Seoul…
It’s pretty widely accepted that women wearing men’s clothes often look better than the men they’re intended for, but what about the other way around?The only reason I…
Individuality, rebelliousness and a need to push things forward have always had a place in the formation of fashion trends. That’s why they’re trends. When a brand or…
We’ve been waiting for the latest offer from Madrid-based label unfeigned and their latest AW24 collection doesn’t disappoint.Working alongside unfeigned colleague and visual artist Sabrina Passalia, who created…
There are several examples of brands with family ties at their core. Whether it be husband and wife teams (Story mfg, Universal Works) or examples of brothers or…
As previously documented on these pages, Helly Hansen’s storied history creating performance driven gear has led to a purist spin-off named HH-118389225. Let’s call it “ARCHIVE” for now…
Goldwin’s Spring ’24 collection introduces a range of products, that take practical and functional characteristics and blends them with a minimalist aesthetic.Set against the picturesque natural landscapes of…