From our 2nd floor command centre in the world’s first industrial suburb, a variety of exciting plans are laid out. While our core commitment is to write about…
With our mobile devices alive with notifications warning of an impending snowstorm, we here at Proper HQ are scouring the web for Black Friday/Cyber Monday bargains that’ll help…
Sweden and Italy have combined to bring the world something it didn’t realise it needed. The Très Bien for Diemme Movida is a 90’s approach shoe which takes…
Eagled-eyed (or eagle-eared?) visitors to this website will remember us mentioning Urbanears previously. Well, now they’ve piqued our interest again. The Zinken is a headphone design they’re particularly…
Can you remind us how it all started for Druthers? I started Druthers with a group of friends. At the time I was doing a lot of design…
From time to time, we like to shine a little light on things that have caught our eye. One such brand is Wollow, a footwear brand created by…
Patta have joined their old pals at New Balance to celebrate the evolution of an iconic shoe.Combining premium materials with bold colours this new take on the Made…
The warm embrace of synthetic fur is one many of us are receptive to when winter hits. Words like ‘snug’ and ‘cosy’ are pretty apt for fleece, whether…
Kavu are slept on a little more than we believe they should be. A brand with authenticity and intrigue, Kavu began when Bill Barr decided to create a…
First and foremost, covering your hands when the extreme cold kicks in is purely and simply an act of self-preservation. Protecting your extremities when exposed to prolonged periods…
Founded by Massimo Osti after his departure from Stone Island and C.P. Company, ST95 was initially a short-lived project.Alongside other labours of love such as Left Hand and…
There’s a school of thought that suggests we male men choose our clothing through a very low key form of cosplay. Whether it’s military-minded smocks or more niche…
Outdoor footwear kings Merrell 1TRL and renowned upcycling Queen Nicole McLaughlin have paired up to reintroduce a classic from the Merrell Archive – the Moc Speed Streak. Jokingly referred to as “The…
No news bulletin of late has been complete without reference to a strangely named Storm. It’s that time of year isn’t it? Those of us well-versed in the…
Long time partners Vans and Advisory Board Crystals have just launched the Sk8-Hi EXT a shoe infused with the respective brands’ DNA and not a little additional innovation…
A celebration of nostalgia, tradition, and heritage, Les Deux’s Pre-Spring ‘24 collection, Memory Lane Revisited, includes an expressive range of rich winterwear with a focus on tactility, comfort,…
Few brands can claim to own a particular style. Aside from examples like the Baracuta Harrington (aka G9) and the Gloverall Duffle coat, particular styles are hard to…
We’re in that spell of the year when the festive advertising kicks in, and even if we’re not avid watchers of televisions anymore, YouTube and Insta will take…
Find us a more autumnal ‘fit than this. We’ll wait. Having broken the internet, at least in the houses of lads who like nice coats with their recent…
ROA Light Down Jacket – GRN0003 Dark GreenItalian outdoor bran ROA knows the score. One of the brands riding the wave of GORP without ever being defined solely…
Oakley has just announced that one of its most disruptive designs, MUZM Mars X-Metal Leather, has returned for a limited drop. Originally created back in the 90s, their…