L’EROICA CYCLING RANGE from Le Coq Sportif



Let’s forget about all the dope taking in modern cycling and just concentrate on the dope clothing that used to be worn back in the good old days shall we?
A more innocent time when a glass of vino and a crafty Gitane were the only kind of (performance enhancing?) stimulants on offer. Speaking of which the hugely popular vintage L’Eroica bike ride has just taken place (on my old stomping ground) in the beautiful Tuscany countryside. A stunningly scenic route that was first introduced by local lad Giancarlo Brocci in ’97 with the specific purpose of introducing people to the many wonders of his native region. In the space of just a few years, L’Eroica became an essential date in the diary for vintage cycling fans, as they headed off in discovery of the wealth of Tuscan culture. On 7th October, the multicoloured pack of cyclists set off again along the strade bianche – long white roads crossing the plains of Chianti – straddling bikes of yesteryear (each bike on the ride has have been made before 1984). Lined by vineyards and tall cypress trees, these roads reveal the remnants of ancient Roman chapels and allow riders to discover mouth-watering local specialities as the sun goes down. Inspired by this magical sporting event Le Coq Sportif’s have designed a suitably heroic looking premium range of retro cycling jerseys (in maroon, sky blue, navy and vintage green), caps and of course a pair of fingerless leather gloves as part of their L’Eroica range. I take my (peaked) cap off to everyone who’s took part as the best I could manage when I lived over there was speeding through the hillside on a knackered Vespa dressed in the god-awful attire of a British holiday rep.



Available fromhttp://www.oipolloi.com/shop/brand/le-coq-sportif-1 & www.hanon-shop.com/le-coq-sportif

5 Comments

  1. Swiss James

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