A Kind of Guise blurs the line between a clothing brand and documentarians.
For their latest SS22 drop, the brand found themselves assuming the role of radio hosts, using their moniker, Radio Medellin 22PV to present the spring/summer collection.
A Kind of Guise travelled around Colombia, spending significant time in Medellin, documenting their travel on their Instagram. The people they meet on their travels, from fruit-peddlers to restaurant owners and local on the streets, model A Kind of Guise’s clothes, giving the brand a unique touch and sentimental feel. Alongside this, Radio Medellin 22PV takes a deep dive into the vitality and liveliness of Colombia, accompanying clothes with rhythm and energy.
For AW21, the brand toured Georgia, made a travel book, capturing the impressions of the country, the individual localities and beautiful characters.
With this in mind, it’s no surprise that A Kind of Guise’s approach to clothing is effortless adaptability, with a range of timeless classics that find themselves naturally comfortable on everyone – the world over. The touch of a sweater, like human emotion, is universal.
Oi Polloi has just increased their stock of A Kind of Guise. Head to their site to pre it.