Italian fashion house Missoni uncovers common ground with German trailblazers adidas in this season’s unlikely fashion meet up. The company’s founder, Ottavio Missoni, was an Olympic hurdler and it’s no secret that adidas know how to hit an Olympic home run. Hoping to secure gold together this time, the household names race to the finish line with some ingenious apparel and footwear offerings.
The collaboration bets on Missoni’s expansive knitting heritage, artisanal flair and archive of kaleidoscope hues, while also lending a pinch of adidas’ sporting knowhow in the form of Primeknit technology.
First in the lineup is the ultra-comfortable (pardon the pun) and totally breathable Ultra Boost Clima’s – that will have you surpassing your personal best in no time. Surfaced using Missoni’s iconic space-dying technique, the trainer’s Primeknit uppers turn up the amp for craftsmanship and performance, while a responsive Boost midsole and Continental™ rubber outsole promise to keep your feet off the ground and firmly up in the air.
Apparel wise, the collection’s vibrant and contrasting palettes won’t keep you off the grid for long. Running jackets and t-shirts are vividly emblazoned with Missoni’s signature ‘flame’ pattern. Silhouettes stretch out in Primeknit wool-blends for triumph through all temperatures and subtle branded hits pay tribute to storied icon Ottavio Missoni.
Lockdown a sense of team spirit this season and cop the capsule on Aphrodite’s website here.
