One of our favourite new labels of late, Aether, have just created their very first stand alone retail store (or shop if you’re British) located in San Francisco’s Hayes Valley. The label’s filmic meets functional origins are well represented in this three floored concept, that looks like the kind of place an action hero or evil arms dealing genius would pop into, to get themselves kitted out for the battle scene to end all battle scenes.. Not that they sell bazookas or grenades or anything, just really well designed, great looking, outdoor-wear. Now if you’ll excuse me I’m off to watch a double bill of Lord of War and Micmacs.
489 Hayes Street
San Francisco, CA 94102