Okay, there’s the Air Max 90: a shoe so iconic that it has its own Wikipedia page (well, technically speaking, the Air Max as a whole has a Wiki, and 90 is a subsection of it but we aren’t pedants around here, are we?). Wikipedia has just told me that George Bush had a pair of Air Max ’90s personally designed for him, and now I don’t know what to feel… I think this makes me like them less*. He wasn’t wearing the Air Max 90 Premium, though, which was released this year with upgraded material, cushioning, and colourways.
(*Further research into the rabbit hole has revealed that Bush’s 90’s were designed by the late, great Gary Warnet, who is ultimately one of the biggest style, fashion, and culture minds of the modern-day. A legend and a huge influence. I think I like the Bush 90’s, now. I guess we aren’t pedants but we are fickle. )
The same iconic waffle upper that defined the OG Air Max 90’s is married to improved Max Air cushioning in two distinct colourways: Off-Noir/Summit-White Black and Hemp/Summit-White Sand Drift. Suede overlays and canvas unders complete the shoe and round off the Premium treatment.