by Parra SS18

Amsterdam’s Piet Parra is slowly becoming a household name in the ever so saturated world of streetwear.

In a market with so much competition and such little ingenuity, the Dutch artist’s instantly recognisable designs always manage to stand out from the crowd, and for all the right reasons. Following a string of killer collaborations with firm favourites Nike and Converse, and local institutions Patta and Red Light Radio, ‘by Parra’ as a fully fledged collection was always destined to succeed.

First pick for SS18 is the amazing blue and purple 1987 windbreaker. Nylon with a durable Japanese coating and sturdy YKK zippers thrown in for good measure. Next up is the 5 panel cap and t-shirt with equally ace designs synonymous with Parra’s style. Designs and colours that are more vibrant than a UV light. The whole set is now firmly at the top of the wishlist. Shop it here at Well Gosh.

wellgosh.com/parra

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