Craghoppers’ latest ‘Sanctuary’ release sees their outwear and accessories styled with visually paradoxical purpose.
For their latest collection, the Yorkshire born-and-bred brand Craghoppers style a unique ensemble inspired by the notions of home, camp, and familiarity.
The shoot plays with the feelings of the outdoors and safety by bringing a traditional outdoors setting – a camp – and placing it in a warm indoor setting, complete with the comforts of a cosy rug. The result is a reflection on sanctuary and solace – two things that are found both in the comforts of a home and in the great outdoors.
There’s a jovial element here, too: the inside tent seems to conjure ideas of a den, which is at once nostalgic and comforting. This, combined with light tones and colours, is suggestive of new beginnings and new ideas, and continues a decidedly artistic twist for Craghoppers, following on from their hyperrealism inspired AW21.
In terms of clothes, the release is a continuation of the Unisex Archive Collection that started in FW21, and features oversized fits and vibrant colours inspired by the late ‘80s and early ‘90s. Oranges, clashing prints and textures stand out like a sunset at dusk.
70% of the entire collection is made from recycled water bottles, showing Craghopper’s constant battle for sustainability. A new addition is Craghopper’s Adflex shoe and boot, both of which feature a Vibram sole and a waterproof upper.
The shoot showcases Craghopper’s camping collection, with the bright four-person tent channelling a retro design. Other bits include chairs, rugs and mugs.