Forget about brands & shops doing clothing/footwear collabs, 2014 is all about bricks and mortar. This week Edwin and The Content Store launch Content & Co. in Exmouth Market which will stock the broadest range of Edwin clothing outside of their existing stand-alone store in Shoreditch. With a more directional approach to menswear than Content, the new store will also stock some rather wonderful gear from the likes of Our Legacy, Aspesi, Barena, Alden, Nike, and Mismo. Now will you open one in Manchester please?
