Director Karim Huu Do is one smart cookie whose knack for creating atmospheric and dreamy films is documented here in perhaps his finest campaign work to date in this ‘visual collage’ centred all around the dreams and desires of people who wear Chucks. ‘Forever Chuck’ is part of the 100th anniversary celebration of the most iconic piece of footwear on the planet, a shoe that ignores trends in favour of being a permanent symbol of youth culture. To prove this point you’ll see rising stars such as the Gucci Gang, OllyAlexander, Last Night in Paris, Maisie Williams, Milly Bobby Brown, Sean Pablo and several other scenesters making an appearance in the film and re-enforcing the contemporary and cultural cachet of Converse.
