Last year Fred Perry compiled a list of its 60 most loyal and distinguished fans with a view to requesting their participation in a charity fund raising exercise. Designers, musicians and sports people were sent a reproduction of the original 1952 Fred Perry shirt and asked to personalise the shirt with a birthday message or full-blown customisation.
All shirts were displayed online in the 60 Year microsite at fredperry.com, in-store and at anniversary events. In collaboration with Dover Street Market and designed by renowned set designer Andy Hillman, Fred Perry presented the first 25 customisations exclusively at Dover Street Market in London, I.T. Beijing Market and Dover Street Market Ginza.
From 30th May to 21st July, each of the customised shirts will be available as part of a special online auction in aid of the Amy Winehouse Foundation.
The first 15 shirts will go for sale on Ebay on May 30th for a period of ten days (until June 9th) and includes customisations from Sister by Sibling, Raf Simons, Bradley Wiggins, Damon Albarn, Duffy, Exactitudes, Jamie Reid, Neville Brody and Inez & Vinoodh.
The shirts can be bid on from now at: http://members.ebay.co.uk/ws/