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Fred Perry x Art Comes First

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‘Travelling tailors’ Art Comes First have used Dave Hendley’s Seventies photography of rude boy culture in Jamaica and Britain as a diving board into their exciting new collab with Fred Perry. Delving into the FP archive then applying their own unique approach to these gems, Sam and Shake have made a fresh and colourful collection that includes bowling shirts, twill harringtons and open knit crewnecks. I also think that this project deserves some additional cool points for the amazing ‘Contortionists go for lunch in 1977’ themed photoshoot too. The Fred Perry x Art Comes First collaboration drops today here so go check it out, after all it’d be rude not to wouldn’t it?

fredperry.com/men/art-comes-first

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