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Fred Perry x Goodhood

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One of London’s greatest lifestyle stores, Goodhood is always on the hitlist when a trip to our glorious capital is on the cards, whilst their online store gets some serious hits whenever it’s not possible to get down there. So, it’s great to see that they have got together with our top mates at Fred Perry to work on a marvellous monochrome capsule collection together.

Inspired by a meeting between FP’s head of creative John Tate and Goodhood co-founder Kyle where both expressed their concern for the polarising nature of social media and the way smart technologies are encroaching more and more into our consciousness, they came up with the statement “Think about what you think
about
“.

These wise and thoughtful words have found themselves printed upon the back of the short and long sleeved polos. The collection also boasts an amazing lightweight poly/cotton ripstop parka that also features a bold A4 printed multi-colour patch embroidered onto the back.

The Fred Perry x Goodhood Collection drops this Thursday at 9.00am (29.04.21) at both Fred Perry and Goodhood.

fredperry.com

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