G-SHOCK Grabs the Museum of Youth Culture to Celebrate Subcultures Through Time

The photography of Gavin Watson delves into the skinhead, punk and rave scenes. 

The title isn’t just a clever pun: G-SHOCK has updated its GW-M5610MOYC-1E model with subcultural iconography to celebrate the groups of the past with the tools of the present. 

The Museum of Youth Culture is an emerging museum, based in Soho, dedicated to cataloguing social movements throughout the last 100 years. The collection is formed from the archives of Youth Club, a non-profit collection incorporating photographs, ephemera and educational texts from photographers, writers, contributors and the public, all coming together to celebrate youth culture’s history. It is fitting, then, for a charity documenting the past to link up with a brand of watches. 

The watch features Multi-Band 6 Radio Controlled technology to ensure it keeps accurate time and solar power for maximum reliability. Other features a stopwatch, timer and world time mode. The body of the watch is a slim and shock resistant resin case with tough mineral glass.

The collaboration will be available from 18th February at G-SHOCK’s online store. 

In addition to the release of the GW-M5610MOYC-1ER, G-SHOCK and Museum of Youth Culture are hosting an exhibition, titled ‘Grown up in G-SHOCK’, at the latter’s store in Soho, where archive images from the last 40 years will be put on display. 

Join G-SHOCK through the decades, where the exhibition will be held from Friday 18th Feb through 4th March, at 154 Shaftesbury Avenue, London WC2H 8HL. Entry is free.

G-SHOCK x Museum of Youth Culture.

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