Shine up your penny loafers and get that sweater draped over your shoulders, there’s a swell offer happening down in good old London town! Running from the 5th -7th October 2012 with the purchase of any Yale Co-op shirt from Gant’s Regent Street Store, shoppers can have their initials monogrammed on pocket or sleeve free of charge. The legendary Co-op Yale shirt was originally created exclusively for Yale University by Gant and the iconic staple still retains the innovative features that remain true to the 1960’s original. New Haven, Connecticut is the hometown of both Gant and Yale University and the students and professors at Yale in the 1960’s were among the preptastic label’s first loyal customers. Their desire for a more comfortable, more relaxed fashion helped make New Haven the style capital of the entire East Coast collegiate world (how great is the word collegiate?). These superb shirts also feature the infamous ‘Locker Loop’ which was not only a look invented by Gant to hang the shirt on a hook but students also used to cut it when they were ‘going steady’ with a girl so others knew they were off the market….as soon as they split the loop was sown up again!
