HIP: How The Reebok x Adsum Club C Was Born

To help us cope with the wait for those amazing new Adsum Reeboks to drop this Friday, the good folk at Hip Store have been having a chocolate based chinwag with the sweet-toothed squad over in the US of A. So click here to find out more about this confectionary-esque collaboration on the Hip Store Blog. Although I do think they’ve missed a trick here by not including liquorice laces, maybe that’s the plan for collab number three?

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