Hugo Boss Modernises its HUGO Line

Hugo Boss’ creative diffusion line, HUGO, presents a silhouette fit for 2022. 

At the start of 2022, Hugo Boss announced a rebranding of both its HUGO and BOSS ranges, recruiting celebrities like Kendall Jenner, Future and Hailey Beiber to represent the future directions. 

As an extension of this, HUGO – the more sports-focused of the two – is re-upping the design of its silhouettes, including this Cubite Runner, which comes in a subtle grey colourway with bursts of blue. 

The design looks to bring luxury and sportswear together by tapping into youth style to undertake a new and modern identity.  

HUGO Cubite at Pockets.

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