Introducing YMC’s mid-season collection

YMC simply stands for You Must Create, which is ironic because we actually don’t need to create anything thanks to YMC creating it for us. This time it’s their mid-season collection, a celebration of cool colours with loose, easy shirts, relaxed trousers, sweatshirts, blousons and knee-length shorts, all perfect for looking mint on holiday, without the sweat. Adding a pop of psychedelia within it all, YMC have thrown in a flower print in celebration of daisy-age hip-hop pioneers De La Soul.

Fifty years after Jane Birkin and Serge Gainsbourg famously sang ‘Soixante neuf; année érotique’, YMC also pays homage with a collection of jersey tees featuring graphics inspired by a late 60s French underground erotic art publication. It really is Charmant jubbly!

The mid-season collection is available to buy now from the YMC online store –

Absolutely well into house plants.

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