Kavu is an aviation abbreviation for ‘clear above, visibility unlimited,’ which is what you’d say if you were flying a plane towards the horizon with nothing but the thrill of freedom in your mind. Kavu wants to capture that feeling: they want to encapsulate limitlessness. Look at the mug shot of Kavu’s founder, Barry Barr. That’s the sort of self-satisfied face that a man who knows his own mortality wears; a man who has lived. Take it from Kavu – life is about invigoration.
Coincidentally, as well as manifesting a lifestyle, Kavu also stock clothes for it. For a life designed to be lived, you need clothes that are durable, hardy, and adaptable. Clothes can never be an excuse to not do something. Get some bloody mud on ‘em.