How do you like them apples? Paradoxically titled ‘Super Starndard’ the new collection from Le Fix heralds a new and more responsible approach for the Danish brand. Cutting out intermediaries and reducing their carbon footprint they will now be releasing smaller drops on a monthly rather than seasonal basis with pieces made from left-over fabric and produced solely in Europe. Referencing Scandinavian workwear aesthetics with a healthy dash of sportswear the standard of this gear really does look super.
Check out the first drop of Super Standard from Le Fix here.