The New Balance 911 celebrates 40 years of manufacturing the ‘Made in UK’ range, in their Flimby factory.
Despite New Balance’s rapid growth in recent years, and subsequently, a rapid increase in demand, the Boston based brand continue to produce their ‘Made in UK’ collection in their Flimby factory. Situated on the Cumbrian coastline, the factory relies on the skill of experienced local workers to produce almost 28,000 pairs of sneakers weekly.
As a testament to the quality of craftsmanship, and to celebrate the 40th anniversary of ‘Made in UK’, New Balance are gearing up to release a commemorative 991 colourway.
The New Balance 991 is arguably one of the brand’s most iconic models. Inspired by the Made in US 990 and the Made in UK 1500, the silhouette offers pure style and an unparalleled ‘dad sneaker’ aesthetic. Since its debut back in 2001, almost every 991 colourway has been produced in Flimby, maintaining the same expected standards and quality of the factory.
And the 40th anniversary 991 is no exception.
Dressed in a stunning yet simple grey colourway, this sneaker looks set to join a long line of sought after New Balance kicks. Pigskin suede makes up the toe-cap, side panelling and heel of the shoe while a mesh toe-box offers breathability to the sneaker. Leather beige detailing provides a pleasing contrast to the grey colour scheme, sprucing up the tongue, heel and toe-box of the kicks. Reflective patches can be found at the heel, where ‘991’ is neatly embroidered into the shoe, as well as making up the iconic ‘N’ New Balance branding to the side of the shoe.
To the sole of the sneaks, ENCAP midsole cushioning combines lightweight foam with a durable polyurethane rim to deliver all-day support. C-Cap technology also provides support to the forefoot of the shoe while ABZORB crash pads absorb impact through a combination of cushioning and compression resistance. The two-tone paint job adds to the overall style of the shoe while transparent windows show off the ABZORB pads found in the heritage kicks.
Reminders of the 40th anniversary are placed on the insole and the inside of the shoe’s tongue, as well as the aptly decorated commemorative box the kicks arrive in.
The trainers launch on the 5th May, and you’ll be able to get your hands on a pair at Aphrodite.