On’s latest Cloudaway is presented by One Block Down and Orienteer Mapazine for Issue 6.
To celebrate the pre-order of Orienteer Mapazine Issue 6 ‘Perspective Matter’, the topographical magazine has released the first of their two covers, debuting an editorial shot by them on behalf of On and One Block Down.
The latest issue questions the way we look at imagery and objects and brings this into a conversation with the outdoor world’s connotations and the sets of associated products. A broader goal, and one we emphathise with at Proper Mag, is to merge the worlds of fashion, the outdoors, sporting activities and aesthetics with respect.
The new On Cloudaway silhouette releases in three colourways: “Pearl Fog”, “Ice Chili” and “Black Rock”.
The editorial, “Get Lost in the Clouds”, focuses on highlighting the product in multiple environments, from London bridge’s with fast-paced rhythms to the decidedly slower and ghostly futurist feelings of a disused quarry.
The images are shot by Rory Griffs and styled by Jack Westman.