The Beyond Boundaries SS22 Campaign from Parajumpers is inspired by the resilience of nature.
“A natural landscape untouched by humankind; the powerful energy evoked by wild and rocky sceneries. There is no boundary that can contain the stateliness of nature.”
Parajumpers is an Italian-born brand inspired by the lives of the real-life Parajumpers of Anchorage, Alaska. This means that hard-working nylons, down-padding, and (faux and real) fur linings are in the brand’s DNA.
The Parajumpers Beyond Boundaries SS22 campaign is an attempt to find a moment of respite in the fast-paced world that we live in. Centred around mental resilience, the collection alludes to the possibility of finding peace and renewal in nature.
“The combination of colours and styles create unique pieces that are able to adapt to any environment. Textures play a game of opposites: on one hand, delicate and aethereal; on the other, strong and hard-wearing.”
The items include stand out gilets, sweaters complete with Parajumpers signature toggles, gradient fleeces, and quilted coats.