Parajumpers ‘Portraits of LA’ SS20 Campaign

For Spring/Summer 2020 Parajumpers takes its inspiration from the dynamic ‘live in the moment’ spirit at the heart of the city of Los Angeles. Thriving on individuality and demanding attention LA’s intensity reflects that of Parajumpers design team, Canadian brothers Naskademini and Marcus Troy alongside the locals who chose to put their own spin on the brand’s staple pieces and contemporary forms. 

Centred around comfort and contemporary flavour the new collection boats knits, fleeces and casual wear designed for functionality, durability and high-style. Whilst versatility and practicality deliver the goods in the form of puffers, padded parkas alongside featherweight and sleeveless items. These hybrids provide the perfect bridge between the warmth of jackets and the freedom of knits. Whereas oversized and relaxed cuts add a touch of the 90s in tech-fabrics with a colour palette that conjures up images of night time down in the metropolis – khaki, midnight blue, alarm red.

Discover the Parajumpers SS20 Collection here.

parajumpers.it

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