Private White V.C. AW12 Campaign Imagery

We just thought we’d share a few cool snaps of Private White VC’s AW12 collection with you that were recently taken on the streets of our beloved capital by talented photographer Chris White (no relation). As per usual the clothes are the stars of these relaxed shots, all of which feature the less often seen quieter surroundings of the Smoke. The kind of cosy pubs and wide alleyways where a (Northern) man can stop a while, compose himself and enjoy a rare moment of calm before heading back into the swirling maelstrom of life that is Londinium.

The AW12 collection is available from the Private White V.C stores, in Covent Gardenand Lambs Conduit Street, and online from


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